Typography

Typography Worksheet:

http://www.csse.monash.edu.au/~cema/courses/CSE5910/lectureFiles/lecture5b.htm

Anatomy http://www.nhsdesigns.com/graphic/typography/anatomy.php

Write out the answers to these questions in complete sentences. 

Label and define all of the above numbers:

1. The ascender line is the imaginary line that determines the height of the ascenders.
2. The base line is the imaginary line that determines the height of the ascenders.
3. The ascender height is the X-height plus the height of the ascending stroke.
4. The cap height is the imaginary line which determines the height of the capital letters
5. A desender is the stroke on the letter that goes under the base line.
6. An ascender is the strokes of letters that rise above the mean line.
7. The X-height is the distance between the flat top and the bottom of a lower case letter which has no ascender or descender.
8. A cap line is the imaginary line which determines the height of the capital letter.
9. The mean line is an imaginary line that determines the height of the lowercase letters.
10. A descender line is an imaginary line that defines the bottom reach of the descenders.

Type Families:   http://www.nhsdesigns.com/graphic/typography/type-families.php

Define Serif: A serif is the little marks at the end of certain letters like “S”.
Define Sans-Serif: San-serif means there is no serif on a letter. “San” means “without” in French.
When do you use Antique Fonts? They’re used to evoke a period feel.
At most how many words should be Decorative Fonts at a time? You should not make every word decorative. It’ll make it hard to read.
What does a script font resemble? It resembles handwriting.
What element of design does script represent? (From elements lesson) It represents line.
Why use Symbol Fonts? They are graphic icons.

Essentials:  http://freelancefolder.com/typography-essentials-a-getting-started-guide/

Define Typography: Typography is the arranging of various medias.
Why do designers need a solid foundation in typography? It helps them understand how to arrange words in effective way.
Kerning: This is the space located between individual letters.
Leading: This is the space between lines of a text
Tracking: this is where “rivers” are created in white space throughout a text body.

When do you use the following?
Center Alignment: This is used for headlines or titles.
Right Alignment: This is used for a more professional look and is frequently used for business cards.
Justified Alignment: This is used for newspaper and body text for textbooks.

Styling:  http://www.nhsdesigns.com/graphic/typography/styling-formatting.php

What is remembered: good styling or bad styling? Bad styling is remembered more than good styling.
What is legibility? This is where if something is readable or not.
Type size smaller than 7pt is:  This type size is hard to read.
Type size smaller than 3pts is: This one is illegible.
Type range for legible type is: The type size should be 9pt and 10pt.
What do you use for long passages? It should be between 8pt and 14pt.
What case do we use for Body? It is 60 to 70 characters.
What is measure? Measure is the width of a text column.
What can you tell me about Ragged Edges? This is when the text is aligned to the left of the margin.

Text as Image: http://www.nhsdesigns.com/graphic/typography/text-as-image.php

What are some ways text can be used and what font types do you use for each? Shaping text is where a picture is made. Experimental is both symmetrical and asymmetrical text arranged that gives variety of different meanings. Hand-drawn letters uses organic shapes. Text can be used to make a picture. Dense texture changes the font weight. Using the Arabic alphabet can be used to make decorative typography.

Choosing and Using Type:  http://www.will-harris.com/use-type.htm

**Read ALL of it.  Answer the following:

Why is choosing and using the right font important? (Two reasons) The first reason is if you are trying to get a message across, you want the audience to be able to read and consume the message you are portraying. The second reason is that is catches an audiences eye. You want to make the appropriate font for the appropriate audience.

What are the two most important things to remember?  The first is that there are no good or bad typefaces; there are appropriate and inappropriate typefaces. The second one is that type is on a page to serve the text. Don’t let type overpower the text.
What is appropriate? What do you have to consider? Appropriate is using the right font for the right things. For example, you don’t want to use a serious font for

Tell me the rules:  (there are 10)

1. Body text should be between 10 and 12 point.
2. Use enough leading (or line-spacing). Always add at least 1 or 2 points to the type size.
3. Don’t make your lines too short or too long.
4. Make paragraph beginnings clear.
5. Use only one space after a period, not two.
6. Don’t justify text unless you have to.
7. Don’t underline anything, especially headlines or subheads.
8. Use italics instead of underling.
9. Don’t set long blocks of text in italics, bold, or all caps. It’s hard to read.
10. Leave more space above headlines and subheads than below them, and avoid putting it in all caps.