Tuesday, September 24, 2013

Color Theory Worksheet

Color Theory Worksheet
Please read the materials listed below and answer the following questions:

•           Color Theory Intro: http://www.nhsdesigns.com/graphic/color/index.php
•           Color Wheel: http://www.nhsdesigns.com/graphic/color/color-wheel.php
•           Color Combinations: http://www.nhsdesigns.com/graphic/color/color-combos.php
•           Tints, Shades & Neutrals: http://www.nhsdesigns.com/graphic/color/tints_shades_neutrals.php
•           Emotional Content: http://www.nhsdesigns.com/graphic/color/emotional-content.php
•           Color Meaning: http://www.color-wheel-pro.com/color-meaning.html
•           Color Physiology:  http://www.webdesign.org/web-design-basics/color-theory/color-psychology-quick-reference-cards.13826.html


Please type out answers in complete sentences.  You may paraphrase.  Please do NOT copy and paste definitions. 

1.         Define hue: Hue is what tells one color apart from another.
2.         Define value: Value is the lightness or darkness of a color. It is also called tone.
3.         Define saturation: Saturation is the brightness of a color. It is also known as Chroma.
4.         How many colors are available on our computers? There are millions of colors.
5.         Define secondary color: Secondary colors are two primary colors mixed together.
6.         Define tertiary color: Tertiary colors are a primary and a color right next to it together.
7.         Define complementary colors: They are 2 colors that are opposite of each other.
8.         What are the primary colors in Photoshop? They are red, green, and blue.
9.         What are the secondary colors in Photoshop? They are cyan, magenta, and yellow.
10.       Define subtractive color model: This is where you mix the primary colors of photoshop together.
11.       Define additive color model: This is where you mix the primary colors of a normal color wheel together.
12.       Is RGB additive or subtractive? It is additive.
13.       Is CMYK additive or subtractive? It is subtractive.
14.       What is the RGB color model used for? It is used for the way light mixes on a computer screen.
15.       What is the CMYK color model used for? It is used for printing.
16.       Define analogous colors: They are colors that sit next to each other.
17.       Define tint: Tint is where white is added to a color.
18.       Define shade: Shade is where black is added to a color.
19.       Define neutral: Neutral is a combination is complementary colors.
20.       What can be said in general about warm colors? They tend to pop out of a design.
21.       What can be said in general about cool colors? They tend to recede in a design.
22.       What color is associated with stability? Purple and Blue are colors of stability.
23.       What color symbolizes royalty? Purple is also associated with royalty.
24.       What is the color of cleanliness? Blue and white are colors of cleanliness.
25.       What color symbolizes freshness? Green symbolizes freshness.
26.       Which colors are associated with joy? Yellow and orange are associated with joy.
27.       What color symbolizes passion and danger? Red symbolizes passion and danger.
28.       Dark red is associated with: It is associated with vigor, willpower, rage, anger, leadership,courage, longing, malice, and wrath.
29.       Reddish-brown is associated with: It is associated with harvest and fall.
30.       Dark orange is associated with: It is associated with deceit and distrust.
31.       Gold is associated with: Gold means prestige, wisdom, and wealth.
32.       Yellow is associated with: Yellow means joy, happiness, and energy.
33.       Dark green is associated with: It is associated with ambition, greed, and jealousy.
34.       Olive green is associated with: Olive green means peace.
35.       Light blue is associated with: Light blue means health, healing, tranquility, and softness.
36.       Dark purple is associated with: It can mean gloom and sad feelings. It can also mean frustration.

37.       Why is the use of color important in graphic Design? It is important because it sets a mood for your advertisement or art work. Using the right colors for and advertisement is important because you want the viewers to feel the right emotions towards your project or idea.

One Word Art

I made the letters go smaller towards the end of the word to look like they are falling off a high point. I also made them slowly starts to tilt towards the beginning as they are slowly gaining speed and falling downwards.

Monday, September 23, 2013

TYPO


Quote

I made the words "out", "art", and "eh", bigger than the rest because they put more emphasis on art and I think art is important in the world. Without art everything's boring.

Friday, September 20, 2013

Glyph Monster

This assignment wasn't as hard as some of the other things we have been doing, but it was very tedious. Trying to get little letters together was time consuming, but in the end I made something really cool. Below is what I modeled.

Monday, September 16, 2013

Typography

Typography Worksheet:
Write out the answers to these questions in complete sentences. 
Typography-anatomy.jpg
Label and define all of the above numbers:
1. The ascender line is the imaginary line that determines the height of the ascenders.
2. The base line is the imaginary line that determines the height of the ascenders.
3. The ascender height is the X-height plus the height of the ascending stroke.
4. The cap height is the imaginary line which determines the height of the capital letters
5. A desender is the stroke on the letter that goes under the base line.
6. An ascender is the strokes of letters that rise above the mean line.
7. The X-height is the distance between the flat top and the bottom of a lower case letter which has no ascender or descender.
8. A cap line is the imaginary line which determines the height of the capital letter.
9. The mean line is an imaginary line that determines the height of the lowercase letters.
10. A descender line is an imaginary line that defines the bottom reach of the descenders.

Define Serif: A serif is the little marks at the end of certain letters like “S”.
Define Sans-Serif: San-serif means there is no serif on a letter. “San” means “without” in French.
When do you use Antique Fonts? They’re used to evoke a period feel.
At most how many words should be Decorative Fonts at a time? You should not make every word decorative. It’ll make it hard to read.
What does a script font resemble? It resembles handwriting.
What element of design does script represent? (From elements lesson) It represents line.
Why use Symbol Fonts? They are graphic icons.

Define Typography: Typography is the arranging of various medias.
Why do designers need a solid foundation in typography? It helps them understand how to arrange words in effective way.
Kerning: This is the space located between individual letters.
Leading: This is the space between lines of a text
Tracking: this is where “rivers” are created in white space throughout a text body.
When do you use the following?
Center Alignment: This is used for headlines or titles.
Right Alignment: This is used for a more professional look and is frequently used for business cards.
Justified Alignment: This is used for newspaper and body text for textbooks.
What is remembered: good styling or bad styling? Bad styling is remembered more than good styling.
What is legibility? This is where if something is readable or not.
Type size smaller than 7pt is:  This type size is hard to read.
Type size smaller than 3pts is: This one is illegible.
Type range for legible type is: The type size should be 9pt and 10pt.
What do you use for long passages? It should be between 8pt and 14pt.
What case do we use for Body? It is 60 to 70 characters.
What is measure? Measure is the width of a text column.
What can you tell me about Ragged Edges? This is when the text is aligned to the left of the margin.
What are some ways text can be used and what font types do you use for each? Shaping text is where a picture is made. Experimental is both symmetrical and asymmetrical text arranged that gives variety of different meanings. Hand-drawn letters uses organic shapes. Text can be used to make a picture. Dense texture changes the font weight. Using the Arabic alphabet can be used to make decorative typography.


Choosing and Using Type:  http://www.will-harris.com/use-type.htm
**Read ALL of it.  Answer the following:
Why is choosing and using the right font important? (Two reasons) The first reason is if you are trying to get a message across, you want the audience to be able to read and consume the message you are portraying. The second reason is that is catches an audiences eye. You want to make the appropriate font for the appropriate audience.
What are the two most important things to remember?  The first is that there are no good or bad typefaces; there are appropriate and inappropriate typefaces. The second one is that type is on a page to serve the text. Don’t let type overpower the text.
What is appropriate? What do you have to consider? Appropriate is using the right font for the right things. For example, you don’t want to use a serious font for

Tell me the rules:  (there are 10)

  1. Body text should be between 10 and 12 point.
  2. Use enough leading (or line-spacing). Always add at least 1 or 2 points to the type size.
  3. Don’t make your lines too short or too long.
  4. Make paragraph beginnings clear.
  5. Use only one space after a period, not two.
  6. Don’t justify text unless you have to.
  7. Don’t underline anything, especially headlines or subheads.
  8. Use italics instead of underling.
  9. Don’t set long blocks of text in italics, bold, or all caps. It’s hard to read.
  10. Leave more space above headlines and subheads than below them, and avoid putting it in all caps.

Thursday, September 12, 2013

Water Drop

Some of the techniques that were used were the gradient tool and minus font tool. Something that was challenging about this assignment was trying to get the "dirt" inside the water droplet to go certain ways. Also getting the overlapping look on it was quite challenging.

Thursday, September 5, 2013

Pencil Practice


Simple Shapes

Throughout this project, I used the ellipse tool quite a lot. I also used the grouping tool to put together objects. The rectangle tool was used too and also the snipping tool. Overall, this project was a bit challenging at some points.

Monday, September 2, 2013

Sunny Picture




I used line for the sun and grass. The grass and sun rays are a type of line that make them both have shape. I used color for the sun, grass, grass blades, sky, and cloud. I made the grass blades a different color than the ground so you can see them easily. I did the same thing with the sun rays. I didn't make any lines visible for the cloud.